Global Identity Value led from Local Traditional Materials and Space Format

This is “TAKEHARA Shop” for head office, shop, communication space and event space for a new winery “SETOUCHI JOZOJO” in Takehara city, a famous traditional townscape area more than 350 years. The design target is to create a new grovel identity value with transforming local architectural identity of traditional materials and space formats.

First renovation design emphasizes identity of the existing space more than 100 years history with bringing this space back original condition. In the next step, a giant spiral object with bricks goes through traditional wooden grids with new spaces and various functions such as an exhibition stand, reception counter, desk and bench according to the different forms and scale of the spiral object.

Wooden gride structure and red brick material are a local specialty composed with long regional history. The multi-function space is designed by integration of different local identity. This space shows us a design potential of local traditional materials and space format identity to generate new space value from global point of view.

“SETOUCHI JOZOJO” generates new local values with “micro public network

One of our core concepts for area design is “micro public network” to implant and to networking several micro public spaces for updating regional activities and circulation on in the existing local landscape and stories. This is the new philosophy to convert group of local identities to local value covered huge area with micro developments for the next area.

The “SETOUCHI JOZOJO”, which aims to be a “traveling winery” in Setouchi Inland Sea with wine that connects regions and industries with food is a good example of “micro public network”. “SETOUCHI JOZOJO” has 2 micro public spaces with different functions in Takehara city and Mihara city along Route 185. One is TAKEHARA Shop, a head office with shop, communication and event space in Takehara city, a famous traditional townscape area more than 350 years. Another is SETOUCHI JOZOJO, the main brewery and restaurant on the Setouchi coast in Mihara city.

2 public spaces link generates new network between 2 cities, and leads new activities and circulations as “micro public network” structure on Route 185 overall.

Data Sheet
  • Creative direction
    SUGAWARADAISUKE Architects Inc. (Daisuke Sugawara)
  • Concept design
    SUGAWARADAISUKE Architects Inc. (Daisuke Sugawara, Mika Fujisaka)
  • Design development
    SUGAWARADAISUKE Architects Inc. (Daisuke Sugawara, Mika Fujisaka) + YAMANE KENSETSU
    (Tsumoru Yamane)
  • Client
  • Constructor
  • Photo
    Daici Ano
  • Design Period
    Nov. 2020 – Jan. 2021
  • Construction Period
    Jan. 2021 – Mar. 2021